In 2020, TikTok introduced it will pay out $1 billion from the creator fund over the course of three years to creators for movies they posted that might obtain a whole bunch of hundreds, if not thousands and thousands, of views. The goal of the fund afforded micro-influencers with at the very least 10,000 followers who had gathered at the very least 100,000 views within the final 30 days to generate income from TikTok. Its not clear if TikTok paid the whole quantity to the creators who certified.
Many creators have criticized TikTok and the fund, saying it was not that profitable for them. Some advised Fortune they earned mere pennies for his or her viral movies.
Extra From TIME
In an announcement to TIME, a spokesperson for TikTok mentioned the corporate is dedicated to creating the very best expertise doable on TikTok and supply a strong ecosystem of monetization choices to creators. The spokesperson continued, saying, A part of our efforts and ongoing dedication to supply requires us to evolve merchandise and apply assets elsewhere to help creators greatest and discover new choices.
The creator fund additionally sparked backlash after a Forbes report confirmed that the corporate was storing creators information on servers in China once they promised to take action in america.
However its not an finish to avenues for creators trying to generate income on the app. In response to Fortune, TikTok rolled out a Creativity Program earlier this yr, which requires content material creators to make movies which might be longer than a minute to earn cash. The long-form program appears to be extra promising, with creators telling Fortune they’ve been making hundreds of {dollars}.
