The billionaire re-posted a video created by Jimmy Donaldson, higher recognized to his 230 million-plus YouTube subscribers as MrBeast. Thats after a back-and-forth courting again years, throughout which the Tesla Inc. chief govt traded messages with the web celeb about Xs potential.
Donaldson at the moment sports activities greater than 25 million X followers nonetheless a fraction of his YouTube footprint. His tweet had racked up near 30 million views as of early Tuesday.
Musks imaginative and prescient is to remodel the social media platform he took over in 2022 into what he calls the all the pieces app, or a group of the companies that customers now flip to on their smartphones. Musk has talked about his curiosity in making X extra aggressive with Googles YouTube, the worldwide chief in on-line video. This month, X introduced a slate of latest exhibits, together with a partnership with former CNN anchor Don Lemon.
However it nonetheless has solely a fraction of the customers on rival companies similar to Meta Platforms Inc.s Fb, and advertisers have migrated to different platforms. Advert income was on observe to hunch in 2023, partly due to manufacturers considerations about adjustments to Xs content-moderation insurance policies.
